Welcome to the Dawn of Conscious Capitalism--a popular, decentralized, broad-based crusade to heal the excesses of capitalism with transcendent human values. Every day Conscious Capitalism wins new converts in the paneled boardrooms of global business.... Equally important, the actions millions of us take, "from the supermarket to the stock market," are drafting a more wholistic brand of free enterprise which will forever outshine the Chicago School--and win someone somewhere a brand-new Nobel Prize.

More than a name, logo or "iconic" CEO, a brand is a place in the heart where employees, investors, suppliers--and Conscious Consumers--meet to tell a company's story, says brand guru Elsie Maio. "When brand reveals authenticity, values and humanity's drive towards consciousness, it's a powerful strategic advantage."